Complete rebranding and logo redesign for Zavod Bob (Slovene for 'broad bean') institute in Ljubljana, Slovenia. Zavod Bob is a NGO in the field of youth work, with the aim to provide conditions for development for young people, increase the active participation of young people in society and encourage them to think critically. In short, they support young people in realising their own potential.
The task was to redesign their whole brand image and logo and come up with a playful yet professional identity which talks to youth and adults. The challenge was that the institute has a wide range of different projects which all have their own visual identity. So I kept most of the elements very simple and colour palette restricted. On top of the basic elements I created them a 16-page brand book, a Wix-based website and a hand-painted sign.
